Alright, let’s kick-off! Here’s what we’re talking about:
🔥 How Redbull faked demand
🔥 How a small startup got a famous celebrity endorsement
How Redbull faked demand
No really - they used garbage cans to emulate success. This happened as RedBull was forced to using non-traditional patterns to gain traction in the early 90s
When Redbull were entering their UK market, they were trying to work out what their persona in the British market - they settled with partiers/clubbers
With on big celebrity budget how could they create social proof. Afterall as humans, social proof - seeing other people use a product or people we trust use a product is the largest stimulant for a purchase
So Redbull, the sneak buggers, filled open garbage bins across the UK with empty crushed Redbull cans. This gave people the illusion that ALOT of people were drinking this
You’re at a club, you see empty cans everywhere - you definitely start wondering what this drink is, and you give it a shot…boom
Think outside of the box, the CORE principles stay the same in trust growth
How a small startup got a famous celebrity endorsement
This small start-up is yours truly’s - in fact I left a message for you .
So what was the little hack? I hired a popular and funny actor from the famous TV show Silicon Valley to give us a shout out.
I do think what we asked for made as much a difference as just getting him to recording in the first place. I was sure to get him to reference the swingy door thing which is an iconic scene. People on FB certainly loved it
Important thing to point out is that it worked well in the techie groups - not so much in others. This gave us a healthy jump in sign ups and some high profile attention too
If you’re interested in the video - you can watch it here 😀