The world’s going nuts, so take care of your self and let's jump straight into it!
A few kind souls got back asking for changes on the format, let me know if you like this weeks approach ☺️
What we’ll be discussing today:
👉How 2 college kids engineered growth into their offer - made $600k
👉How to build an app for viral growth
👉Engineering your LinkedIn growth
Making 600k in 24 hours As A College Student
This story back dates to 2017 when Alan Alchalel and Brady Silverwood launched Sunny Co Clothing
Their sell was
Free Swimsuit, pay for shipping $12 only (retails at $64.99)
They launched this on their Instagram page and sold 50k Units with 0 Ad spend
If the Math’s correct, they would have made $0.25 Million in one night 😱😱😱
You could find that product on AliBaba, factor in Shipping and variance for some default products, assume the total cost shipped would have been
$3/4 a unit + $3-$3.5 shipping in US + Faulty Product Margin + Branding = $7-$8
So what exactly worked for them?
When people see free, they’re interested. There’s nothing to lose
They blocked people on time - when you’re running a campaign, make sure people convert. What do you think works better ?
“We’ve got the best bread in town, the warm tang laced with melt in your mouth softness. Each loaf is made on the spot for you”
“We’ve got the best bread in town, a melt in your mouth experience. It’s made on the spot. Grab this experience NOW as it’ll stop in 24 hours”
When you put a time emergency, people will convert. Don’t give people a reason to not say no. If you’ve grabbed their attention, convert it.
💥Product Channel fit.
If they launched this campaign on LinkedIn it would have failed for sure, but Instagram is all about visuals and being picturesque. They knew where their audience was, and marketed it there
A similarish tactic was used by Jane Lu of Showpo when she was growing her audience base, she ran a fashion competition and that virally spread bringing her a wave of customer
Do you want to make your app grow virally ?
Marketing and Product are not meant to fight.
The job of marketing is to bring people to the app, the job of the product is so solve their problem and make them bring more people as a result.
Let’s talk about some quick tactics you can use to ensure virality is built into your product.
A visible product
The app should not be hidden within a company. Every customer automatically brings in new customers. eg (Powered by Cenario)
drift.com is a speech bubble you see on websites these days. Every company that uses their product most likely has drift’s potential customer base as its customer base
I saw drift when I was using another SaaS tool for my ToDo lists, and I ended up using it for my own business as a result
📈Viral Coefficient > 1
This is similar to the first point. The usage of the product by your customer should bring in other customers
hopin.to - a virtual conferencing business launched and made $1.8M ARR in 3 weeks with 130000 email waiting list.
The attendees of a conference were also interested in the product. So each customer spawned 100s of other customers
📈Brand Any User Generated Content
It’s all over Instagram. Every TikTok video under the sun is on Instagram. The audience is basically the same, so what works on one platform will work very well on the other.
TikTok used UCG branding to their advantage. Every great piece of content that went viral on TikTok when exported and uploaded to Instagram was branded with TikTok
This had a massive uptake on their acquisition
Building your LinkedIn Presence
There are a million ways to do this, but in theme with this post. Some quick ways:
👨🏫Share short choppy copy.
LinkedIn loves when you get people to click on the “see more” button. Make your copy flow in short bits. Longer copy, more engaged people are
👨🏫Make a spin on trending news
Recently got published for a post I made about Qantas layoffs. This will expose your account to 100000s of accounts. Make sure you swing the post so its relevant to the content you’re building
👨🏫The first 45 minutes matter
Get as many friends, people who have relevance to your content to comment/like. Comments hold most weight on LI, as compared to likes
👨🏫External Links in comments
LinkedIn supposedly hates when people are directed away from the platform (lol). So posts with external links are de-ranked. Instead, you can add the link in a comment. Then take the comment’s link (three dots) and paste it in your post
👨🏫Educate or Entertain
It’s not just posting s**t expecting it’ll stick. Give people a reason to follow you. Make them fear missing out on your insights.
Pain aversion theory - people will do more to avoid pain than to gain pleasure
In the end, you need to either educate your audience or entertain them. If you do neither, you won’t gain a following
And thats all for this week 💪
I know I know, I promised eCommerce schmazzles this week but trust me it’s worth the wait.
Next week I’ll chat with you about
👉eCommerce hacks (how you can get started)
👉Step by Step process on launching a product to paying customers
👉Engineering corporate career growth
Thank you as always, I’m very grateful for your support!
As always reach out to me if you’ve got questions, reply here or reach out on twitter